eBook By Category (Blog)

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success

Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money

Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders

In Detail

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa

Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users

If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide

Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format

Fun or informative, but not formal, blogs are easy to set up, maintain, and update

Everybody?s doing it! And while that logic never got far with your mother, it?

Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful

These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20

In one-on-one conversations with Michael A

The World Wide Web is a big place, and it is hard to find your way through it, much less make an impact on it

Blogs have revolutionized the idea of each person having a voice on the web and Sams Teach Yourself Blogging In a Snap is your guide to making your mark on the Internet world

This comprehensive guide to blogging focuses on using Blogger, the blogging tool hosted by Google

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales

This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits

Turn your home page into a microportal with fresh content that will keep readers coming back

The first hands-on book on building blogs, this is an excellent tutorial for new bloggers, and includes many advanced techniques for veteran bloggers

Simply put, web logging, known as blogging, is an easy way of updating a web page via a browser without the hassle of launching an FTP client or HTML editor

You probably have your favorite blogs to visit each day, but there are countless other blogs that you could never find on your own and that could potentially be added to the top of your favorites! Blogosphere: Best of Blogs is a collection of the blogs you?ve heard about and the ones still waiting to be discovered

Having your own blog isn't just for the nerdy anymore

Today, it seems everyone?from multinational corporations to a neighbor up the street?

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog

Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion

If you?

Almost overnight, blogging has become a social, political, and business force to be reckoned with

Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog

Anyone can run a blog (an online journal)

From personal diaries to political commentary and technology observations, bloggers are making their voices heard around the world

Essential Blogging helps you select the right blogging software for your needs and show how to get your blog up and running

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2

0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation

Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique

Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool

It?s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products

If you want to start blogging fast, but don?t want to get sidetracked by the details, then you need a Visual QuickProject Guide!

Writing in a journal is all well and good, but when you're ready to share your musings with the world (and you think the world is ready to receive them!

Whether you want to create your own podcasts or just would like to locate and then listen to audio programs on your portable player, this is the book for you

In Secrets of Podcasting, Second Edition,author Bart G

Farkas provides real-world guidance and advice on how to:

In addition, Bart includes tutorials on creating podcasts on Windows machines and on Macs

Here?s the perfect introduction to the art of the videoblog, or vlog,
whatever your subject

Filled with both technical and creative tips, this
fun, fast, full-color guide provides everything you need to get started
vlogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience

This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign

In 1985 The WELL, a dial-up discussion board, began with the phrase: You own your own words

Though almost everything else about online discussion has changed in the two decades since, those words still describe its central premise, and this basic idea underlies both the power and the popularity of blogging today

Appropriately enough, it also describes American journalism as it existed a century and a half before The WELL was organized, before the concept of popular involvement in the press was nearly swept away on the rising tide of commercial and professional journalism

Have you ever felt the urge to share the entertaining and insightful things that happen in your everyday world? Got a message you?d like to get across to others?

Create your own complete blog or web site from scratch with WordPress Everything you need to set up your own feature-rich WordPress blog or web site Clear and practical explanations of all aspects of WordPress In-depth coverage of installation, themes, syndication, and podcasting Explore WordPress as a fully functioning content management system Concise, clear, and easy to follow; rich with examples

In Detail

Using WordPress you can easily create dynamic blogs and web sites with great content and many outstanding features

It is an ideal tool for developing blogs and although it is chiefly used for blogging, it can also be used as a complete CMS with very little effort

You can customize the features, incorporate your own design, and even write your own plug-ins with ease

100 simple but incredibly useful recipes to take control of your WordPress blog layout, themes, widgets, plug-ins, security, and SEO Take your WordPress blog to the next level with solutions to common WordPress problems that make your blog better, smarter, faster, and more secureEnhance your SEO and make more money online by applying simple hacksFully tested and compatible with WordPress 2

7Part of Packt's Cookbook series: Each recipe is a carefully organized sequence of instructions to complete the task as efficiently as possible

In Detail

Theme design can be approached from two angles

The first is simplicity; sometimes it suits the client and/or the site to go as bare-bones as possible

In that case, it's quick and easy to take a very basic, pre-made theme and modify it

Install WordPress and go beyond blogging

WordPress is so flexible that developers are now tapping it to create robust applications for content, contact, and e-mail management

Whether you're a casual blogger or programming pro, this comprehensive guide covers WordPress from the basics through advanced application development

Learn how to use custom plugins and themes, retrieve data, maintain security, use social media, and modify your blog without changing any core code

A comprehensive, step-by-step guide on how to set up, customize, and market your blog using WordPress Clear practical coverage of all aspects of WordPress Concise, clear, and easy to follow, rich with examples In-depth coverage of installation, themes, syndication, and podcasting

In Detail

WordPress is an open-source blog engine released under the GNU general public license

It allows users to easily create dynamic blogs with great content and many outstanding features

It is an ideal tool for developing blogs and though it is chiefly used for blogging, it can also be used as a complete CMS with very little effort

Bloggers love WordPress! If you're ready to start using this free blogging software, WordPress For Dummies, 2nd Edition is just what you and your blog need to make a splash

Professional blog designer Lisa Sabin-Wilson shows you how to use all the latest upgrades to WordPress and helps you decide whether to use the Wordpress

Advice and techniques that you need to get the job done

Looking for ways to streamline your work so you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day?

Build your own blog network with unlimited users and blogs, forums, photo galleries, and more!

In Detail