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Despite the phenomenal global growth, wireless technologies have progressed in very different ways in different territories. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America all point to the fact that wireless applications and services are often unique to the culture and business models of a region. With the help of examples, case studies and interviews with industry luminaries, the authors identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets. |
