Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management ISBN  0471385646 Release Date  03 November 2000 Category  Data Mining Tags  mining,   marketing,   cookbook,   "data mining",   risk,   data mining,   0471385646,   model,   customer,   modeling,   market,   text mining,   knowledge management,   market research,   data and mining,   project management,   customer relationship,   how to download a book from flazx,   "mining",   risk management,   excel simulation modeling,   data mining cookbook: modeling data for marketing, risk and customer relationship management,   sap marketing,   data structure,   "marketing",   This book @Amazon  View Tools Google Search Web flazx.com

Description Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use. Other books on Data Mining Mathematical Tools for Data Mining: Set Theory, Partial Orders, Combinatorics (Advanced Information and Knowledge Processing) Visual Data Mining: Theory, Techniques and Tools for Visual Analytics (Lecture Notes in Computer Science) Privacy-Preserving Data Mining: Models and Algorithms (Advances in Database Systems) Fuzzy Modeling Tools for Data Mining and Knowledge Discovery (The Morgan Kaufmann Series in Data Management Systems) Advanced Data Mining Techniques Data Mining and Knowledge Discovery Technologies (Advances in Data Warehousing and Mining) Mobility, Data Mining and Privacy: Geographic Knowledge Discovery Survey of Text Mining II: Clustering, Classification, and Retrieval Emerging Technologies of Text Mining: Techniques and Applications Data Mining Patterns: New Methods and Applications Data Mining With Ontologies: Implementations, Findings and Frameworks (Premier Reference) Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage Principles of Data Mining (Undergraduate Topics in Computer Science) Intelligent Data Mining: Techniques and Applications (Studies in Computational Intelligence) Research And Trends in Data Mining Technologies And Applications (Advances in Data Warehousing and Mining Series) (Advances in Data Warehousing and Mining ... in Data Warehousing and Mining Series)