Blog Marketing

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

`Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.`

-- John Battelle, Business 2.0

User review
Everything I Needed to Know (and More) About Blogging
I needed a quick and easy-to-read guide for understanding and using Blogs. I got this and more from Blog Marketing. Even though I was actually looking for a blogging book to help me use blogging to market my own POD published books (and not necessarily a formal business book), Blog Marketing answered all of my questions and then more. This was a Kindle Edition purchase and it is well suited for this venue. Wright uses personal experience to provide realistic information about life in the Blogosphere. He makes a good case for seeing blogging as the relational marketing tool that it is. Woe to any business that sees blogging only as `free advertising.` Customer-based blogging is emphasized and Wright gives a host of reasons and real life examples to make his case.

User review
Hmmm. Confused.
I didn't really like this book. It may be helpful for someone who was living on the other planet for couple past years, or had not Internet connection. Or may be I am too critical. Or whatever else. I just may be didn't like it.

User review
Well Written for NEW Business Bloggers
I like to learn how things work & why, so this was a great book for me to consider the opportunity for a blog to impact my new small business.
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User review
It's OK, yet it leaves you with nothing you already knew
It's a fine book for people who've never even blogged before. But it's not for seasoned bloggers who want to make money of their writing talents, or to help their businesses with blogging. I recommend Scoble's `Naked Conversations`, it's more insightful and inspirational.

User review
A good reference
Blog marketing is a good reference for individual bloggers and corporate bloggers alike. Though authored in 2005, much of the topic covered in the book continues to be relevant.

In my avatar of a Corporate Blogger, I could certainly use some of the ideas presented. My two cents in case Jeremy considers a second edition: add further analysis on Corporate Blogging (beyond the sections `How Your Company can use Blogs' `What type of blogs are best for your company')