Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES)

eBook Information

Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES) ISBN  0735713995 Release Date  24 February 2004 Category  Search Engine Tags  advertising,   "search engine",   search,   sales,   search engine,   search engine optimization,   "search",   This book @Amazon  View Tools Google Search Web flazx.com

Description You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results. Other books on Search Engine Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools How to Do Everything with Google Tools (How to Do Everything) The Extreme Searcher`s Internet Handbook: A Guide for the Serious Searcher Google Hacks: Tips & Tools for Finding and Using the World's Information (Hacks) Googlepedia: The Ultimate Google Resource Succeeding At Your Yahoo! Business Google Search and Tools in a Snap (Sams Teach Yourself) Google: The Missing Manual (Missing Manual) Google Maps Hacks (Hacks) Yahoo! Hacks (Hacks) Yahoo! SiteBuilder For Dummies (For Dummies (Computer/Tech)) Yahoo! to the Max : An Extreme Searcher Guide Google Search & Rescue For Dummies (For Dummies (Computer/Tech)) Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site Building Research Tools with Google For Dummies (For Dummies (Computer/Tech))