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Claim your space in the online marketplace! Develop a plan, build a marketing-effective site, and create word-of-Web campaigns Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget Discover how to - Make your site search engine friendly
- Close a sale on your site
- Drive traffic to your site
- Create an online marketing plan
- Take advantage of guerilla marketing
- Maximize your marketing dollars
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