Mastering Data Mining: The Art and Science of Customer Relationship Management

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Mastering Data Mining: The Art and Science of Customer Relationship Management ISBN  0471331236 Release Date  28 December 1999 Category  Data Mining Tags  "data mining",   mining,   0471331236,   customer,   mastering,   "customer relationship management",   customer satisfaction,   "mastering data mining",   data mining,   customer relationship,   management,   berry, m., j., a., & linoff, g., s., (2000). mastering data mining,   This book @Amazon  View Tools Google Search Web flazx.com

Description "Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. "This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit Mastering Data Mining In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management. In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries. Berry and Linoff show you how to use data mining to:Retain customer loyaltyTarget the right prospectsIdentify new markets for products and servicesRecognize cross-selling opportunities on and off the Web The companion Web site at http://www.data-miners.com features:Updated information on data mining products and service providersInformation on data mining conferences, courses, and other sources of informationFull-color versions of the illustrations used in the book. Other books on Data Mining Privacy-Preserving Data Mining: Models and Algorithms (Advances in Database Systems) Fuzzy Modeling Tools for Data Mining and Knowledge Discovery (The Morgan Kaufmann Series in Data Management Systems) Advanced Data Mining Techniques Data Mining and Knowledge Discovery Technologies (Advances in Data Warehousing and Mining) Mobility, Data Mining and Privacy: Geographic Knowledge Discovery Survey of Text Mining II: Clustering, Classification, and Retrieval Emerging Technologies of Text Mining: Techniques and Applications Data Mining Patterns: New Methods and Applications Data Mining With Ontologies: Implementations, Findings and Frameworks (Premier Reference) Data Mining the Web: Uncovering Patterns in Web Content, Structure, and Usage Principles of Data Mining (Undergraduate Topics in Computer Science) Intelligent Data Mining: Techniques and Applications (Studies in Computational Intelligence) Research And Trends in Data Mining Technologies And Applications (Advances in Data Warehousing and Mining Series) (Advances in Data Warehousing and Mining ... in Data Warehousing and Mining Series) Quality Measures in Data Mining (Studies in Computational Intelligence) Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications)