Actionable Web Analytics: Using Data to Make Smart Business Decisions

eBook Information

Actionable Web Analytics: Using Data to Make Smart Business Decisions ISBN  0470124741 Release Date  29 May 2007 Category  Web Tags  analytics,   decision,   "web analytics",   0470124741,   analytic,   business,   web mining,   decision support sytems,   decision tree,   This book @Amazon  View Tools Google Search Web flazx.com

Description Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics. Other books on Web Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Facebook API Developers Guide (Firstpress) Pro Web 2.0 Mashups: Remixing Data and Web Services (Proffesional Reference Series) Professional Wikis (Programmer to Programmer) Wikipatterns How to Do Everything with YouTube (How to Do Everything) Expert Podcasting Practices For Dummies (For Dummies (Computer/Tech)) The Web Resource Space Model (Web Information Systems Engineering and Internet Technologies Book Series) Using Moodle: Teaching with the Popular Open Source Course Management System (Using) Professional Joomla! (Programmer to Programmer) How to Do Everything with Web 2.0 Mashups (How to Do Everything) Web Information Systems and Technologies: International Conferences WEBIST 2005 and WEBIST 2006, Revised Selected Papers (Lecture Notes in Business Information Processing) High Performance Web Sites: Essential Knowledge for Front-End Engineers Google Analytics 2.0 Unleashing Web 2.0: From Concepts to Creativity