SEO: Search Engine Optimization Bible

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

User review
nothing new here
I had high hopes for this book since it is newly published in 2009, but it's just the same old stuff. In a nutshell, the book just tells us to forget about PHP and Flash and use static HTML if we want to achieve any measure of SEO. That just isn't going to cut it any more. A `Bible` on SEO these days needs to address the fact that website design has become dynamic and graphical. All I see here is that this new edition added alot of general common sense advice without adequately reflecting the major changes in how websites are created today.

User review
Beginners Beware
I'm generally forgiving about the technical oversights, but this book contains a substantial amount of misinformation which is not only mentioned but expounded upon with complementary bad advice. This makes it dangerous for any beginner. The book was written, as mentioned by others, by someone with a seemingly very weak technical background (including shortcomings in basic web authoring) and provides a quick overview of concepts in a way that may satisfy the curious, but NOT in a way that is particularly helpful to those actually looking to properly utilize any of the techniques.

For beyond beginners, the book provides very little content with much time spent repeating basic suggestions and providing readily available information with no insight (and ignoring other relevant, important, available information). There are several fundamental concepts that are glossed over with comments to the effect of `you can learn more about this by researching SEO` (I think I might buy a book on it,,.). The book was published long after the WWW matured but seems a retrofitted relic of the days of overloaded HTML 3 meta tags.

The book wouldn't be a bad quick read if it wasn't so long (there certainly doesn't seem to be more than 100 pages worth of information), but it's certainly a bad investment.

User review
Misinformation and No Help
This book does not give a lot of specific advice and much of the advice it does give is wrong. Just looking at the author page will tell you why this was written by a professional writer not by someone working on the web.

User review
SEO Bible? Please ,,. Biggest Waste of Money
I was looking for new insight ,,. unfortunately, this book is NOT the place to get it. This doesn't even go over all the basics ,,,, it doesn't sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ,,,,

Not really sure what this book was about ,,. but it sure wasn't a 'bible' for SEO.

If you're really looking for a good book on Search Engine Optimization, this isn't it. Keep looking.

User review
Amazing coverage of mistakes
This book almost covers all beginners' mistakes and errors which may cause them to get banned from search engines as well as it gives an excellent overview of SEO plans and how to create a customized plan for your goals and depending on your time and cost.